Privacy Policy
(effective:08/01/2019)
Privacy Policy Introduction:
This Privacy Policy and Terms of Conditions govern your use of this website operated by Sleepy Smiles LLC doing business as Ivory Anesthesia ("us," "we," or "our"). By accessing or using our websites, you agree to be bound by these terms and policies.
Direct questions or concerns to admin@ivoryanesthesia.com or by phone at (385) 398-3811. This Privacy Policy outlines how Ivory Anesthesia collects, uses, manages, and protects the personal information of visitors ("users" or "you") to our website. Last updated: 10/30/2025.
1. Collection of Personal Information
Sleepy Smiles LLC, doing business as Ivory Anesthesia (“we,” “us,” or “our”), collects and processes certain categories of personal information through this website and associated communication platforms.
Server-Side Google Analytics (GA4):
We use Google Analytics 4 in a secure, server-side configuration to measure and analyze interactions with our website. The information collected may include browser type, device details, session duration, geographic location (approximate), and website usage behavior. All such data is anonymized and used solely for statistical reporting and website optimization.
Appointment Scheduling and Contact Forms:
When you submit an inquiry or appointment request, we collect personal details such as your name, telephone number, and email address. This information is used exclusively to schedule appointments, respond to inquiries, and facilitate communication regarding our anesthesia services.
SMS Communications (10DLC Compliance):
If you choose to receive SMS or MMS messages from Ivory Anesthesia, we may collect your mobile phone number and related message content as part of our communication process. This information is collected solely for transactional and informational purposes—such as appointment confirmations, reminders, or important updates regarding your care.
We will never sell, rent, or share your mobile number or SMS consent information with third parties for marketing purposes.
2. Use of Personal Information
We use personal information solely for lawful business purposes, including:
Appointment Coordination and Communication: To confirm, reschedule, or discuss appointments, including via SMS text if you have opted in.
Website Analytics: To analyze visitor traffic, measure engagement, and improve website design and functionality.
Regulatory and Compliance Purposes: To comply with applicable healthcare and data protection regulations.
3. SMS/MMS (10DLC) Messaging Policy
Opt-In and Consent:
By providing your mobile number through our website or contact forms, you consent to receive text messages from Sleepy Smiles LLC d/b/a Ivory Anesthesia for purposes related to appointment scheduling, confirmations, reminders, and other important service-related information. Message frequency varies based on your interactions with us. Standard message and data rates may apply.
You may opt in by checking a consent box, signing a form, or replying affirmatively to an initial confirmation message (e.g., “YES”).
Opt-Out Instructions:
You may withdraw consent at any time by replying STOP to any text message. Once you opt out, you will no longer receive automated SMS/MMS communications except where required for transactional or legal purposes.
Message Frequency and Fees:
Message frequency varies based on your interaction with Ivory Anesthesia. Standard message and data rates may apply depending on your wireless carrier.
Support and Assistance:
For assistance, reply HELP to any message or contact us using the details in Section 8 below.
Data Privacy and Security:
We safeguard all SMS communication in accordance with HIPAA standards for confidentiality and data protection. Text messages may not be fully encrypted; therefore, please avoid sharing sensitive medical information via SMS.
4. Protection and Security of Personal Information
We maintain administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction.
These measures comply with applicable federal and state privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA) to the extent applicable to our services.
5. Disclosure of Personal Information
We do not sell, rent, or distribute your personal information to third parties without your explicit consent, except as required by law or necessary for legitimate operational or compliance purposes.
We do not share SMS opt-in data, phone numbers, or message content with third parties for marketing or promotional use.
6. Third-Party Cookies and Tracking Technologies
Our website uses cookies and similar technologies from third-party services, including:
Cloudflare – to improve security and manage bot activity.
YouTube – to enable embedded video playback and bandwidth optimization.
Microsoft Clarity – to record anonymized user interactions for usability analysis.
Google Analytics – to monitor anonymized website performance and engagement.
Facebook – to collect anonymized data regarding site visits and traffic patterns.
All such data is anonymized and aggregated.
7. Your Rights and Choices
You may request access to, correction of, or deletion of your personal information, subject to applicable legal requirements.
You may also opt out of Google Analytics tracking at any time by visiting the following link:
https://chromewebstore.google.com/detail/google-analytics-opt-out/fllaojicojecljbmefodhfapmkghcbnh?hl=en
To revoke SMS consent, reply STOP to any message or contact us directly.
8. Updates to This Privacy Policy
Sleepy Smiles LLC d/b/a Ivory Anesthesia reserves the right to amend or update this Privacy Policy as necessary to comply with evolving laws, regulations, or operational needs.
Any updates will be posted on this page, and the Effective Date will indicate the date of the most recent revision. Continued use of our website or messaging services constitutes acceptance of the revised terms.
9. Contact Information
For questions, privacy requests, or SMS opt-out support, please contact us at:
Sleepy Smiles LLC d/b/a Ivory Anesthesia
Email: admin@ivoryanesthesia.com
Phone: (801) 398-3811
Mailing Address: 675 Mare Dr. Kaysville, UT 84037
Website: www.ivoryanesthesia.com